Hot Wheels toy cars belong to the Mattel brand (USA) and are considered one of the largest toy car manufacturers in the world. According to the Financial Times, Hot Wheels sells more than 16 cars every second. In 2020 alone, the company sold more than 500 million toy cars.
Why can a toy survive in the current virtual reality era? Join Mykingdom to find out where the attraction of this car line comes from!
Huge product catalog
After the resounding success in the 1950s of the beautiful Barbie dolls, the Mattel brand decided to establish a toy manufacturing subsidiary specifically for boys called Hot Wheels . Until 1968, Hot Wheels released 16 model cars with a scale of 1:64 in a collection called "The Original 16" or "Sweet Sixteen" at the Toy Fair. play New York.
The car models in this first collection closely follow the true design of the "muscle cars" (muscle cars, cars with large and powerful engines) of Southern California at that time, including the Ford Mustang, Cadillac Eldorado, Corvette, Pontiac Firebird and Chevrolet Camaro.
After "Sweet Sixteen", Mattel continuously increased the number of Hot Wheels toy car designs - in 1968 there were only 16 designs but by 2022 there were more than 20,000 models and there is still no sign of stopping. According to the brand's vice president of design, Hot Wheels will release 160 new car models each year, still keeping the 1:64 scale like the first versions.
"The Original 16" collection created great buzz for the brand
The car company has miniaturized most real-life cars, including supercars with unique appearances, classic cars and custom cars from the underground car tuning community around the world.
Uniqueness and difference in the market
Hot Wheels is not a pioneer in the toy car industry , but thanks to the playability secret - children must be able to play and really have fun - Hot Wheels toy cars defeated and acquired Matchbox toy company (capital was the company that dominated the market many years ago).
Specifically, in a comparison article on Autoblog, auto writer Lawrence Ulrich said: Matchbox model cars have rough steel axles and wobbly wheels that are easily broken, while Hot Wheels toy cars have The string shaft is made of guitar string material so it is very flexible; The vehicle's frame and Delrin bushings inside the plastic tires and wheels have a certain toe-in, allowing the vehicle to roll straight at speeds of more than 300 mph.
Matchbox car (top) and Hot Wheels model toy car (bottom)
So, Hot Wheels cars have the ability to slide along wooden floors faster than all other toy cars. Bruce Pascal, the world's leading Hot Wheels car collector, owns more than 7,000 cars. "A Matchbox car cannot roll more than 3 meters, but a Hot Wheels car can run about 15 meters," said Bruce Pascal, the world's leading Hot Wheels car collector, who owns more than 7,000 cars.
Mattel understands that the success of Hot Wheels cannot depend solely on toy cars. The company decided to launch racing tracks and car accessories for children to assemble the track and race at home. The track includes loops, turns, and even a launching pad for daring jumps... Children just need to connect the tracks and start playing without worrying about the compatibility of the track. racetrack with Hot Wheels toy cars and don't worry about wasting electricity. This is also the factor that makes the difference between Hot Wheels and its competitors.
There are many racetrack models from Hot Wheel for your reference
Constantly innovating to keep young customers satisfied
Hot Wheels' internal data shows that the average child in the US will own up to 50 Hot Wheels toy cars , but Mattel does not rest on its laurels. The company is always looking to innovate its brand and strengthen its foothold in the digital age, including spending 12 weeks researching how children play with toy cars.
And they found that children are attracted to a toy with apps and technological features. Furthermore, boys are passionate about a series of challenges that continue and increase in difficulty over time.
This point prompted Mattel to launch a new product called Hot Wheels ID in 2019: this is a line of cars equipped with an NFC chip capable of digital identification. Young Hot Wheels toy car customers can see their top speed, lap times, and their own achievements on the global Hot Wheels leaderboard on the mobile app.
High-tech Hot Wheels cars were born to meet the needs of customers
However, the price of this car is quite "painful". Buyers have to shell out $7 for a car (normally only $1) and pay up to $40 for the race's electronic portal and $180 for the smart track. However, no matter how innovative Hot Wheels are, they are still a tangible toy that can be held and played with, not a graphic creation that can only be located on a touch screen.
Hot Wheels toy cars will accompany children's development, giving them the ultimate experience of speed and discovery. If you want to buy your child a Hot Wheels car as well as a racing set for the racing cars to run wild, remember to visit Mykingdom!
