Up to 2,500 children test 450 new toy ideas each year. At Fisher-Price Play's Toy Lab, you'll hear from real toy experts.
Have you ever wondered what development processes a Fisher-Price toy goes through before hitting the shelves at toy retailers? Or will these toys be tested for popularity? To answer these questions, we invite you to explore the Fisher-Price Play Toy Lab.
Kids are real toy experts at Fisher-Price Play Toy Testing
The development of the Fisher-Price Play Toy Lab actively engaged children. Children have been involved in one of the most exciting parts of toy development since 1961. As true experts in the field of toys, toddlers have been invited to to test the suitability and potential of prototype toys.
The intensity of testing in Play Lab is extremely high. Toys are not only tested for their ability to bring joy to children, but also for their ability to support their early development.
How to most effectively receive detailed feedback from children about a toy?
To receive detailed feedback in the most effective way, the most modern technologies are used in the Play Lab. For example, with Eye Tracking Technology, researchers can actually look at toys through the child's perspective. At the same time, receive feedback from these young testers, even if they cannot express it clearly in words.
The child's eye movements will be recorded through a special lens and the parameters will be collected and studied. BlinkiLinkis technology has been popular globally, helping to arouse children's curiosity about letters, phrases, numbers and how they can be put together.
This technology has been developed and improved using modern visual aids. Supports research on how children interact with animals, how parents and adults communicate with children during play, and how children's play changes over time.
Researchers discovered that connected toys open up a whole new way of learning through play and encourage interaction between adults and children.
Some statistics about Fisher-Price Play's Toy Testing Department
- Up to 450 new toy ideas are tested by a total of 2,500 children each year.
- Since its founding, 137,250 child experts have participated in testing Fisher-Price toys.
- There are 4 different rooms that welcome you to try out on a total area of 1,400 square meters.
- "Home test room", built like a real apartment - including kitchen, bathroom and children's room.
" Development teams observed children through a one-way mirror and a sealed video and audio system. Additionally, in the Fisher Price preschool toy testing room and testing room Discovery will be equipped with 360-degree cameras and sound systems on the walls, floors and play tables. This will allow product development teams to monitor and study children's play behaviors from all over around the world. You can directly observe the activities taking place to see if any toys are not working properly or are not suitable for children." Play Lab's Chief Executive Officer, Dr. Deborah Weber said.
- "Pre-Cool Test Room" offers plenty of space to play with a treehouse.
- “Exploration Lab” for children to enjoy for hours, with older children learning how to play from younger ones.
- "The magic test room" is where parents can help children gain insight into daily life and convey their life experiences.
