In 2021, Squid Game became a global cultural phenomenon when it was released on Netflix. From the very beginning, the show captivated audiences with its intense storyline, combining suspense and social commentary. The life-and-death games that participants were forced to play brought the theme of survival to the forefront, while underlying messages about inequality, human nature, and society resonated deeply with viewers. The show’s success wasn’t limited to just the series itself; it sparked a global trend, influencing everything from fashion to toys and merchandise.
Let’s take a closer look at Squid Game, the series, and its impact on the world of toys and products that followed.
Squid Game - Traditional Games with a New Twist
Squid Game has truly brought the effect of games into real life. From familiar childhood games, these games have become life-or-death challenges for the participants in the show. Games like "Red Light, Green Light," "Tug of War," "The Glass Bridge," and "Squid Game" itself... in the series, they are terrifying from the very beginning, as the losers face the threat of life and death.
Through the Games: A Reflection of Social Injustice in Squid Game
Through the games, the show reflects the social injustices that exist in society, where the disadvantaged must fight for survival and profit, disregarding morality. Even when given the opportunity to leave, more than half of the participants still choose to stay in the game, all for a single reward they desire—money—even at the cost of their lives. With each game, the desire to win grows stronger, causing most people to ignore all moral considerations in their pursuit of victory, while only a few continue to struggle with their conscience. This moral conflict is what makes Squid Game so captivating for viewers, with its standout feature being the deadly games.
Squid Game Toys and Merchandise
Despite the chilling and macabre nature of the series, the games in Squid Game have unexpectedly been embraced by fans who are eager to experience the fun side of these games. Many fans have shown interest in participating and facing challenges just like the characters in the show.
Not only the games, but also mini character figurines and even costumes from Squid Game have gained popularity.
Squid Game Character Models
The Squid Game Series 1 Stretch Toys feature characters from the show, with their cute and rounded designs made of soft materials. These toys can be squeezed or manipulated in any way, and they will return to their original shape, making them quite fun to play with. Popular characters include Young-Hee, Seong Gi-Hun, Front Man, and Pink Manager.
Squid Game Bobble Head Toys - Series 1 (Blind Box)
The Squid Game Bobble Head Toys - Series 1 are designed as blind box collectibles, featuring the four main characters: Young-Hee, Seong Gi-Hun, Front Man, and Pink Manager. The product comes in a sealed single box (blind box) or a whole box (which includes multiple figures). The figures inside are randomly selected, so you cannot determine which character you will get, and there is a possibility of finding rare characters as well.
Squid Game Plush Collectible - Young Hee DZNR DZ10235
The Squid Game Plush Collectible - Young Hee DZNR DZ10235 is an officially licensed product from Netflix’s Squid Game. Young Hee is the character from the "Red Light, Green Light" game. This plush toy accurately replicates the appearance of Young Hee from the show, including her outfit, patterns, and overall design. The plush is soft and can stand on its own, making it perfect for decorating your room or workspace.
Squid Game Plush Collectible - Pink Manager
The Squid Game Plush Collectible - Pink Manager is another great choice for fans of the Pink Guards (also known as the "Pink Managers") from the series. This plush toy captures the iconic look of the guards, making it a fun addition for collectors and fans of the show.
Game Reproduction Toys
Reproduction toys based on games like "Red Light, Green Light," "Dalgona Candy," "Glass Bridge," and "Squid Game" itself are perfect for families or groups of friends who want to experience the thrill of playing these games, just like the characters in the show. These toys allow players to recreate the excitement and suspense of the games in real life.
Board Game
The Squid Game Board Game is designed as a miniature version of the games featured in the series. Suitable for 2 to 6 players, each participant takes on the role of a player in the deadly games. It’s a strategy-based game with flexible rules, offering an exciting and suspenseful experience for everyone involved.
The Ongoing Popularity of Squid Game
To this day, Squid Game continues to captivate audiences worldwide with its compelling storyline and intense games, showing no signs of losing popularity. The toys and collectibles from the show not only serve as entertainment but also convey deep messages about humanity and society. Fans are eagerly anticipating the upcoming Squid Game 2 after Netflix released the trailer, which has further fueled excitement. Fans are also looking forward to new, intriguing merchandise from the show, hoping to dive back into the intense world of the games.
