The Art toys wave is increasingly spreading among young people and has no tendency to stop. Display activities, unboxing videos or even organized Art Toy exhibitions are proof of the appeal of this type of toy. So what are Art toys ? What is so special about this toy that it makes people spend huge amounts of money to take it home?
What are art toys? Why are adults so passionate about this toy?
What are art toys?
" Art toys " or designer toys is a term often used to describe adult toy products or works of art designed to express the author's personal artistic vision. These types of toys are often created with the intention of creating a fusion between art and toys, often with unique and unusual features.
What are art toys?
What are art toys made of? Art toys are often created from different materials such as vinyl, plastic, ceramic, wood, and even metal. Art toys can be designed with diverse styles and themes, from abstract to realistic, from humorous to mysterious. Many famous artists and designers have participated in the creation of Art toys, thereby bringing their ideas to the public in a new way.
Reasons why adults buy Art toys
No matter how mature an adult is, deep inside he still retains a childish soul . So toys that create feelings of nostalgia and connection to childhood provide comfort to adults, similar to the way the scent of books evokes memories of school years. .
Character models with little weight have the ability to awaken the child inside each person, creating an entertaining and liberating space for busy adults who always have to worry about food, clothes, rice, etc. money.
Character models have the ability to awaken the child inside each person (Photo: Pinterest)
When toys carry stories
Similar to traditional toys for children, Art toys also give players the excitement of owning a whole collection of toys. The satisfaction of hunting for their favorite item or the surprise of opening the rarest character in blind boxes also makes them immersed in this type of toy.
True to its name of art toys, Art toys are not simply a toy for entertainment, but also have the artist's thoughts, feelings, and even a story behind each model. . The artistry of Art toys is also expressed through shape and color. Art toys are also known as “urban vinyl”, to emphasize that this is a means to convey the artist's ideas, not just a regular toy.
Art toys are toys that carry the artist's story
What is the spirit of Art toys?
You will easily answer this question when you think about why children's toy manufacturers constantly release character models from movies such as: Spiderman, Transformers, Barbie, Elsa... This answer becomes simpler when we go back to why people buy a model. When buying Transformers toys, people do not buy because of the model itself but because of the story and character of the characters in the movie. In the words of Kidrobot founder Paul Budnitz, they are buying back “the memory of the movie.”
Art toys are purchased because they carry the artist's sensibility, providing individually designed toys with unique illustrations, separate from the world of popular feature films.
Mr. Paul Budnitz, founder of Kidrobot, has a very specific view on art toys
Mr. Paul Budnitz added about the vision of the artist who created Art Toys: "If you can create a walking block of tofu, wearing an astronaut suit and 25cm tall, the only thing you can convince is Buyers choose them not because of any movie, simply because they look so weird.”
Art Toys: The intersection of art and sales strategy
The art toy market is increasingly expanding. According to data from data collection platform Statista, the estimated revenue of this toy globally reaches 120 billion USD by 2023. How did Art Toys achieve this success?
Products do not stand still but are increasingly being created and improved
Famous Art toys brands all focus on creating their own characters with unique styles. You can easily see this through the toy company POP MART , they are constantly launching new series, including series of products combined with special events like Halloween or collaborating with other popular IPs. . That's why new Art Toy products are becoming more and more excellent.
Continuously launching limited editions
Along with mass-produced items, players are also starting to pay attention to unique products and limited editions. This strategy is created to stimulate players' ownership psychology, while motivating artists to create unique and outstanding works in both image and size. In particular, limited editions increase in value. Thereby, collecting Art toys becomes a highly profitable form of sales.
Limited editions of Art toys make young people passionate
Through this article, Mykingdom has helped readers answer what Art Toys is . Today's art toys have transformed the concept of childhood toys into a sublimation of artistic creativity. Art toys are what bring the beautiful ideas of art closer to the masses. Art toys have turned each of us - large adults with childish souls - into art collectors.
